Moon Beam

Branding, Graphic Design

Concept branding for a fictional cafe done as part
of an assignment at design school.

Brief
Design a Logo (Branding done later on as a personal project).

Issuing Authority
PDPM Indian Institute of Information Technology Design and Manufacturing, Jabalpur

MoonBeam is a fictional Starbucks competitor that has cafes and bakeries and sells brews and home products (candles, wooden cutlery,etc.). This concept branding was done as part of an assignment at design school. The objective was to come up with a fictional brand and brand it. I came with this idea for a night time cafe and took it a step further as a Starbucks competitor, offering high quality of service, delicious food and coffee, at a more affordable price.


View full project on Behance.