Amul Butter

Sustainability, Packaging

A new package concept design for Amul Butter
Blister from a sustainability standpoint.

Assignment
Repackage an existing product for sustainability, with the restriction of only reusing existing packaging material(s).

Issuing Authority
PDPM Indian Institute of Information Technology, Design and Manufacturing, Jabalpur

Duration
September 24, 2019 - 08 November, 2019

Product Chosen
Amul Butter Blister Packs

Solution
A new package concept was design from a sustainability standpoint within the constrains provided, keeping manufacturing feasibility in mind..

The package is made with a use and throw nature in mind. The packaging is made of 3 main materials, High Impact Polystyrene (or similar), Pre-Lacquered Aluminum and the printing ink on top. The materials are used together and it is hard to separate and recycle them. The main problem however is people value the butter inside and have no concern over what happens to the trash. The lack of emotional connect was chosen to be worked upon.


View full project on Behance.