Proposed Brand Guide for Abhikalpan 2018,
IIITDMJ's annual technical festival.
Concept branding for Abhikalpan 2018.
Self Initiated Personal Project
Abhikalpan is the annual technical festival of the Indian Institute of Information Technology Design and Manufacturing Jabalpur. Every edition of the festival has a different theme. For the 2018 edition, the theme chosen was Alchemy. The branding however stays the same every year. As a graphic designer on the team I was tasked with making posters, banners, IDs and other design collateral. I thought the branding was dull and drab and decided to do a concept branding for this year’s edition. The branding was just a concept and was not used.